Community initiatives

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In 2012, in keeping with the desire to contribute to Italy’s civil growth beyond its infrastructural role, Terna confirmed its support for social, cultural and environmental initiatives.

Terna's corporate giving activities consist mainly of financial support to beneficial initiatives. In addition to this, there are resources devoted to organizing its own initiatives for the benefit of the community, the donation of corporate assets no longer useful in the production cycle and support provided in the form of working time devoted by Terna's employees to various initiatives, in particular paid hours destined for voluntary work.

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In any case, as set out by Terna’s Code of Ethics, contributions are never made to political parties or their representatives.

In order to have accurate reporting on these matters at its disposal for internal monitoring and external comparison, since 2011 Terna has been a member of the London Benchmarking Group (LBG), an international group of companies engaged in corporate giving that developed a standard of the same name to classify community initiatives and the related inputs (cash and in-kind donations, employee time) and outputs(benefits actually generated by the initiatives for both the ultimate beneficiaries and the company). The LBG model constitutes a conceptual reference framework  to define, classify and account for corporate giving. Accounting for contributions sometimes requires recourse to non-accounting criteria (for example, the “fair value” of goods given or the proportion of a sponsorship which translates into an effective beneficial activity) and is therefore affected by interpretative aspects, but has the advantage of comparing, in a coherent manner, the costs and benefits of beneficial initiatives, enabling strategic planning and rational management of corporate giving.

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The following table shows all community initiatives, classified according to the LBG model, carried out by Terna in 2012.

COMMUNITY INITIATIVES

Values in euro 2012 2011 2010
Total value of contributions (excluding internal overhead costs) 1,223,987 1,923,500 1,558,825
Breakdown by contribution type    
- In cash 1,095,888 1,833,550 1,436,743
- In kind (free-of-charge transfers of corporate property) 46,120 42,414 34,547
- Working time 81,979 47,536 87,535
Breakdown by initiative type    
- Donations  563,510 1,338,914 808,085
- Investment in the community 300,205 244,336 114,283
- Commercial initiatives in the community 360,272 340,250 636,457
Breakdown by purpose    
- Education and youth 469,300 498,936 81,297
- Health 21,800 22,404 35,086
- Economic development 38,687 479,000 171,575
- Environment 18,600 21,000 32,240
- Art and culture 492,590 545,900 751,644
- Social well-being 53,820 30,000 66,250
- Support for emergencies 35,000 61,850 5,000
- Other 94,190 264,410 415,733
(*) Donations: occasional contributions, typically in response to requests for funds from charities considered worthy. Investment in the community: expenses for initiatives coordinated/organized by the company as part of a medium/long-term programme, often in partnership with an NGO. Commercial initiatives in the community: marketing initiatives with beneficial repercussions (only the part of the expense which constitutes a beneficial contribution is accounted for).

Compared to 2011 there was a drop in the total value of contributions, mainly donations, while there was a steady increase in funds allocated to community investments. Initiatives were concentrated in the areas of youth education, art and culture.

Support for environmental causes was not included in this table because normally it is associated with the construction of new lines and was therefore classified among environmental expenses (see the specific paragraph in the Environmental Responsibility section on pages 129-130).

Work to monitor the effects of corporate giving initiatives continued this year, through an LBG questionnaire sent out to a sample group. On this point we can note:

Art and culture 

  • NO’HMA “Teresa Pomodoro” Theatre Space: Terna supported the 2011-2012 theatre season, focused on the theme “Dark, light and its colours” and the third edition of theTeresa Pomodoro International Prize for Inclusive Theatre. The Space is an established thought-laboratory able to increase its success  through ever-increasing appreciation and audiences, due to the themes it tackles and free of charge admission.

The LBG survey highlighted significant cultural enrichment for an audience of 30,000 people who would otherwise be excluded from enjoyment of the traditional theatre circuits. 

Health 

  • “Marina Minnaja” Charitable Foundation: Terna supports this three-year project, which began in 2011, for the education and training of organ transplant patients, both while on the waiting list and after surgery, by assisting them during the transplant process and producing educational and informative material.

Compared with the previous year the LBG survey highlighted consolidation of changes in behaviour and attitudes with a consequent improvement in the patients' quality of life and the acquisition of professional skills on the part of personnel.

Education and youth 

  • Barbaiana Sports Club: Terna supported the activities of the Barbaiana Sports Club which promotes participation in football, volleyball, table tennis and archery among young athletes aged 6-16.

The LBG questionnaire highlighted the use to which Terna's contribution was put (construction of a 100-seater stand) and the consequent impact, in terms of improving public facilities, on the community of reference.

Terna takes part in creating the first Italian tool kit on employee volunteering

Developed in 2011 by the Sodalitas Foundation, Ciessevi and Cergas Bocconi, the workshop on employee volunteering finalized the first Italian tool kit “Employee Volunteering: a practical guide for collaboration between businesses and non-profit bodies” destined for companies and non-profit organizations that intend to create employee volunteering projects. It can be downloaded from the Terna website at www.terna.it/sustainability/.

The document was created thanks to the contributions of 11 business members of Sodalitas and 17 non-profit organizations (NPOs) which, for around two years, worked together on the subject to measure its impact, improve levels of employee involvement and explain what makes it a winning tool for improving the internal climate and relations with the community.

A total of 10 other companies, besides Terna, took an active part in contributing their best practices to the electrification of Kami (see the website). The perspective of Non-Profit Organisations was represented by ABIO Milano, AISM, Arché, CIAI, CoLomba, Comunità Nuova, Cooperativa Sociale Noi Genitori, COOPI, Fondazione Aiutare i Bambini, Fondazione Banco Alimentare, Fondazione Enaip Lombardia, Fondazione Ivo de Carneri, HUMANA People to People, Legambiente, Società di San Vincenzo de Paoli, VISPE and the WWF.

The workshop activities began with an exploration of the most advanced international experiences (in particular: Business in the Community and LBG - London Benchmarking Group) to arrive at an agreed definition of employee volunteering: “a project in which the business encourages, supports or organizes the active and concrete participation of its personnel in the life of the local community or in support of Non-Profit Organizations, during working hours”. From here the group moved on to outline true Guidelines for creating an effective employee volunteering programme, constructed starting from the experience in the field of company and NPO participants in the Workshop.

In particular, 5 stages were identified through which the creation of an effective and successful employee volunteering initiative passes: Planning, Programming, Implementation, Assessment, and Project Management and Communication. The tool kit analyses each of these in detail and accompanies the description with the experiences of the 11 companies and 17 NPOs involved.

Alongside the contents of a methodological nature, in the section “Comparing Profit and Non-profit activities” edited by Cergas Bocconi, the Guide examines the reasons that lead companies and non-profit organizations to employee volunteering, and the critical issues to be overcome in order to improve the effectiveness of collaboration.

The types used for employee volunteering activities are mainly temporary secondment of the company's employees to the organization, skill volunteering and pro-bono volunteering; both individual and in teams and Community Days. Finally, both companies and NPOs were in agreement on one point: the need to prepare tools and metrics that make it possible to report and measure the impact of employee volunteering.

 

Terna, a solidarity “square”

In October, in Rome and in all the main offices around the country, Terna hosted the Lega del Filo d’Oro for the “Pasta della Bontà” fund collection: with a minimum offer of 7 euro, employees had the chance to purchase a shopping bag with three packets of Gragnano pasta, thus helping to support the Association's activities. More than 8,000 euro was collected.

In 2012, during the Christmas holidays, a new solidarity project was created; this is described in the box below.

At Christmas Terna creates a chain of solidarity

The end of the year holidays were, also in 2012, an occasion to create a concrete, inclusive solidarity project in keeping with values such as hospitality and solidarity which have are celebrated most enthusiastically at Christmas.

Continuing that done in 2011, Terna identified minors in difficulty as the natural beneficiaries of the project, returning to the concept of Christmas presents, which became the first ring of a “solidarity chain”, capable of generating a good return for everyone.

The partner was selected following the criteria which have oriented Terna in these choices for some time: reliable management, organizational solidity, transparency, focus on the theme chosen and reporting ability.

The choice made was the Christmas hampers that the Ai.Bi – “Amici dei Bambini” (Friends of Children) Association, a Non-Governmental Organization concerned with children’s rights since 1983 -– proposes as a solidarity gift.

The hampers were made by Accademia San Biagio, a company based in Assisi which supports a number of non-profit organizations – including Ai.Bi – preparing Christmas presents for them and passing a portion of the profits on to them.

By choosing the Christmas hampers proposed by Ai.Bi, Terna supported the “Pan di Zucchero” Family Services Centre in Rome, an open space which assists children in difficulty, also including parents in their recovery process. Thanks to the work of the AiBi volunteers, this centre offers a concrete response to problems such as early withdrawal from school and bullying, which the economic crisis has contributed to increasing.

Terna chose to not confine itself to simply donating through solidarity presents and doubled its commitment by simultaneously supporting a second Ai.Bi project, located in Lombardy.

This project is a new group home, ready to welcome children temporarily separated from their families of origin because the latter cannot, for various reasons, meet their children's needs.

The “solidarity chain” finally completed its task on the morning of December 23, the day on which Banco Alimentare, a Non-Profit Organization which since 1989 has been concerned with collecting surplus food for redistribution, collecting in Assisi items donated in hampers, distributing them to  people in need in time for Christmas Day, through its network of welfare organisations, specifically to families in difficulty in Perugia.

 

The Terna 04 Prize brings together the arts and the land

In 2012 the Terna 04 Prize received the High Patronage of the President of the Republic, a recognition by which the Head of State expresses support for the goals pursued by Italian initiatives considered particularly worthy and of the highest profile. It involved more than 2,800 participants who discussed a subject of strategic interest for the company: the land.

On the occasion of the competition's launch, Terna also renewed its commitment to promoting and enhancing Italian contemporary art by renewing the three-year Protocol of Understanding between Terna and the Ministry for Cultural Assets and Heritage.

 “In and Out of Place. Without a Net. The Territory for Art”is the subject on which the artists are asked to express their creativity; it is an invitation to reflect on the concept of Territory and Territoriality understood as a relationship with physical places and spaces, but also as an introspective dimension, sense of belonging, of inclusion or exclusion, opening or boundary, of relations with others. The land becomes a place which hosts creativity and itself an engine of creativity.

With the 2012 edition of the Prize, the pylon becomes a contemporary element of the landscape. In fact, Terna invited famous artists, in the Terawatt category, to create artistic works on an electricity line under construction in the south of Italy between Foggia and Benevento, an important high-voltage artery, collecting electricity produced from renewable sources. The initiative is in line with Terna's commitment to designing new solutions for supports with low environmental impact and which are more in harmony with the landscape.

There were numerous innovations in the fourth edition: the opening of the competition to installations, a prize for talented young people under 23 (Young Galleries Prize), and the partnership with the musicians of the Accademia Nazionale di Santa Cecilia (National Academy of St Cecilia), Art Generates Art, besides the usual international connection, this year with Moscow, to complete the year of Italian culture in Russia.

Important changes also took place on the site www.premioterna.it: a 3D art gallery available to each artist to create a new Territory for Contemporary Art directly on the web. The new website concept, associated with the theme of the competition, recreated a “live” environment which took form on the basis of the entries to the competition. It is a true map of Italian creativity which emphasizes the network created by the Prize.

The Jury was chaired by Luigi Roth and Flavio Cattaneo, Terna's Chairperson and Chief Executive Officer and included Marzia Corraini, a publisher and author; Antoine de Galbert, a French collector; Alda Fendi, a collector; Kamel Mennour, an international gallery owner; Camilla Nesbitt, a collector and TV producer; Michelangelo Pistoletto, an internationally famous artist, Olga Sbiblova, director of the MAMM in Moscow, and Alessandro Villari, a landscape designer. They chose the 12 winners of the competition in December 2012.

The winners of the Terna 04 Prize, together with the famous artists' projects, were put on show at the final exhibition in the exhibition spaces of the Temple of Hadrian in Rome during the Christmas period and were visited by more than 20,000 people.